What is Responsive Web Design?

Responsive Website Design & DevlopmentComputers aren’t the only devices with a web browser anymore. The iPhone was one of the first mobile devices to feature a decent web browser, and it really started the charge to a better mobile web experience. Many other manufacturers of phones and other devices followed suit and, seemingly overnight, the mobile web had evolved.

The emergence of a variety of popular operating systems and web browsers on devices with varying sizes and screen resolutions meant that users expectations also changed. People expected to be able to browse the web on their phones just as easily as they browse the web on a desktop computer. So, the web design community started creating mobile versions of websites. It seemed like a reasonable idea at the time but wasn’t really the way forward. Every website would have their normal desktop version of their site, and a mobile version.

Of course, technology never stops evolving. So not long after the smart phone market had been revolutionized, other devices began to surge in popularity. Devices like touchscreen tablets and net-books started appearing everywhere.

However, Responsive Web Design isn’t just for small devices. Due to major price reductions in recent years, large, big-screen, high-resolution displays are becoming much more common and web developers now need to consider those in their designs.

Clearly, the spectrum of screen sizes and resolutions is evolving every day. Creating a version of a website for each individual device is simply not practical.

Enter Responsive Web Design...

Responsive Web Design eliminates the need for a different design and development phase for each type of viewing device. The design and development stages consider that the site should respond to the user’s behavior and environment based on screen size, platform and screen orientation (landscape or portrait). The technique requires a mix of flexible grids and layouts, images and the use of CSS media queries. As the viewer switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should respond to the users preferences.

To see Responsive Web Design in action, view this page on a desktop browser and slowly make the browser narrower. You should see the layout adjust to accommodate the size of the browser window, even if you make the page as narrow as the width of a smart phone.

infiNET Technologies can develop your business’ website so that information about your products and services is available to your customers, no matter what device they’re viewing your site on.

Call today or Contact Us for a free consultation and evaluation of your on-line marketing strategies.

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